CrossLab — Sensory Shopping

Investigating the power of senses, shopping and new media

Archive for the ‘sight’ Category

The real batman

Posted by arno -- CrossLab on April 18, 2008

I found this today at the Volkskrant. This in relation to our experiments with walking through Rotterdam with blindfolds and earplugs. This guy has developed a most amazing method of finding his way around, even though he’s completely blind.

Definitely worth a look….


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What’s with the rabbit?

Posted by arno -- CrossLab on March 23, 2008

392px-alice-white-rabbit.jpgNot that I am a fan of their product, but this add seems to be addressing what we are talking about in our assignments and on our blogs. Douwe Egbert’s new advertising campaign is called The World of Black.

Do you dare? Blindfolded even? I think they should have done the ad campaign in Dudok, myself…

I’m guessing the white rabbit is a reference to Alice? Or is it a reference to the old fable that I learned in Canada while sitting around the campfire? (oh, and it does work…).

Now that you guys are experts on blindfolded sensory experiences, what do you think? Comments anyone?

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Digital menus?

Posted by arno -- CrossLab on March 18, 2008

I take the train quite a bit here in the Netherlands and there’s always something interesting to read in the free papers that litter the seats from the morning rush. Today, in the metro, I read an interesting bit over the transition many restaurants are making towards the digital waiter, or menus.

The article (in dutch) discusses the trend towards a digital screen at your table in the restaurant where you can select your dining choices by simply pressing the screen and voila! it arrives at your table. No more waiter.

Why do I blog this?

I find this a disappointing trend, since the personal touch of discussing your choices with a waiter (and asking what’s good today) are on the verge of extinction. But the article is interesting because it opens lots of new ground to visual merchandising students…how do you communicate the taste of the beef sirloin on an internet screen? How can you display that the fish is truly tasty, with a hint of lemon and coriander to tickle your palette? Things to consider in this class as we move forward…

Posted in research, sight, taste | 1 Comment »

Jeff Healey will be missed

Posted by arno -- CrossLab on March 3, 2008
A great Canadian musician whose unique style of playing will certainly be missed. Jeff used to have a small blues club in Toronto at the corner of Queen and Bathurst which was a great place to see lots of live blues and jazz bands.

Why do I blog this?

I post this here not because he was a great musician, or a Canadian icon, but because he was blind almost his entire life, yet that didn’t stop him from mastering the guitar in his own unique way, developing a truly unimitable style without the use of vision. He’s not the first musician to excel with one of his key senses missing: think of Stevie Wonder, or even Beethoven, and what they also achieved, being blind and deaf, respectively.

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Who said love is blind?

Posted by arno -- CrossLab on February 18, 2008

Senseless is a dating game show on MTV that does exactly what it says. It removes the normal sensory evaluation tools of the contestant and forces them to make a decision based on wierd, strange, funny and repulsing challenges using their other senses, without vision.

Why do I blog this?

How do we rely on our vision to make judgments? And what happens when it is removed? It is worth looking at the idea of how our senses interact, work together, and create a unified experience. Vision, though predominant, is also safe because it happens at a distance. At least, sometimes it does.

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