CrossLab — Sensory Shopping

Investigating the power of senses, shopping and new media

The best summary so far…

Posted by arno -- CrossLab on June 24, 2008

In reading all your blogs this past weekend, I came across some great and interesting research and findings.  What struck me most was a post by Debbie Agnes in 3DC, over interactive shopping…I’ve copied a quote from it, since I think it clearly defines why we would even try to put new media into a soapshop:

When thnking about how to evolve your business with new media, think about what you are already doing that makes you successful and your products and services valuable. That is, the experiences you provide for your customers. So, here are some questions to ask yourselves about interactive shopping and about what you are already doing. Interactive technologies can help you do all of these, but not without a focus on the experience itself.

The full posting can be found here at Debbie’s weblog.

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