CrossLab — Sensory Shopping

Investigating the power of senses, shopping and new media

The experience of soap…

Posted by arno -- CrossLab on May 9, 2008

When I was younger, there was a certain TV character named Madge, who was a sort of Cora (from Mora) in the world of soap…palmolive soap actually.  The commercials tried to convince (mostly) women that doing dishes could actually be good for your hands…contrary to popular belief.  I’ve found one of the commercials on YouTube and I’ve posted it below:

Why do I blog this?

The experience of soap is context-dependant.  Keep in mind in your concept development what the context is.  What experiences are you trying to sell that will result in being associated with soap?  In this concept, we are selling experiences, not just soap.  It is only that the soap will be the carrier of the experience to be recalled at another time.


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