CrossLab — Sensory Shopping

Investigating the power of senses, shopping and new media

Back from the holiday …

Posted by arno -- CrossLab on May 6, 2008

So we’re all back, refreshed, relaxed, and ready for the next challenge.

Last class we reviewed your presentations and your research, and I gave some feedback. This coming term we are going to execute our concepts in model form and build digital visualizations from them. Many of the concept directions are very interesting, and technically challenging to realize.

BUT THAT IS NOT A PROBLEM!

Our goal is not to solve the technical issues, but to create a strong concept that incorporates an idea of how the technology might work. Our goal is to create a space that triggers the sensory aspects of soap, with no soap in our store. This gives you licence to dream, and be creative. You are proposing technologies and media that most definitely can be used…though I do not expect you to be able to implement and develop the technical solutions yourself.

You are seeking a design and experience solution. Someone else will be doing the technical part if the project is to be realized. Your job is to sell your client (me) that your design concept and direction is worth investing in to implement at a later date.

To give you an idea, I will be showing a quick presentation that I made for NS and Prorail while in Eindhoven regarding a project I developed that uses new media to collect memories and movement of travellers in Amsterdam Centraal. The presentation will help to clarify that I am not asking you to make technical objects, but you are still able to propose them.

Bring some materials for sketching and drawing to the coming classes. Next week I also expect you to be bringing modeling materials (foamcore, glue, knives, images) to help you realize your model. In the coming weeks we will transferring your models into digital format to create our final presentations.

See you in class!

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