Oranges in Rotterdam

Yesterday while I was on the train to Amsterdam, I read this article about how the police are using the smell of oranges to calm the aggresive behaviours of inmates.

Why do I blog this?

This is an interesting use of smell to control behaviour of people without them knowing. The article is good because it also describes the disadvantages of using this technique too much.  Conditioning can occur if the odor begins to create a strong, and known, association.  Such a strategy could easily backfire then, since the smell of orange, if used too much, will start to become a signal for police stations, or cells, and possibly cause the opposite reaction intended…one of violence and heightened aggression.

Haptics over distance: Touch on the internet

An interesting article from Science Daily, an online magazine devoted to technology and other science stuff.  It seems that virtual reality is on its way to allowing us to experience touch through our machines.

Why do I blog this? 

In some cases, maybe this is a good thing.  Medical applications allowing for long distance surgery emphasize the benefits of this kind of technology.  However, it also seems like it could have many useless and mundane purposes, which have only to do with personal gratification.  See for example, the HugMe Shirt.

Text: Smelling the Brie

Each of you were given a text in the first week, called Smelling the Brie, taken from William J. Mitchell’s book Placing Words:  Symbols, Space and the City.

Your assignment is your first blog post.  Write a review of this text.  Consider the following questions:

• why is this text important?
• what concepts in this text  are relating to our sensory investigation?
• what ideas does this give you about the importance of sensory experience in the shopping environment?

The text doesn’t need to be long.  It is a chance to get to know your blog and how to use it as a researching tool.  Remember to cite your references with links, as I’ve done above.  I hope by next class to see an entry about this text from each of you, as well as your required 3 entries per week.

Good luck!

Who said love is blind?

Senseless is a dating game show on MTV that does exactly what it says. It removes the normal sensory evaluation tools of the contestant and forces them to make a decision based on wierd, strange, funny and repulsing challenges using their other senses, without vision.

Why do I blog this?

How do we rely on our vision to make judgments? And what happens when it is removed? It is worth looking at the idea of how our senses interact, work together, and create a unified experience. Vision, though predominant, is also safe because it happens at a distance. At least, sometimes it does.

First week (belated)

Sensory shopping started last week, Feb 12th, at Willem de Kooning Art Academy in Rotterdam. Unfortunately, as the new guest lecturer, I could not be there, I had a prior commitment in Dublin speaking at a conference called Love Objects. A great conference, and lots of interesting people, and some very stimulating talks.

But, while I was there, the class had to go on. In place of me, I forwarded a text which I thought was quite interesting as a kickstart. The text was a chapter called Smelling the Brie, from William J. Mitchell’s book Placing Words: Symbols, Space and the City.

Amazon link here:

Thinking about this text myself while I was in Dublin, I ended up getting lost. (I have a habit of wandering while thinking and forgetting to look up.) But, eventually, I realized I had overshot my mark, and was further from my destination than I anticipated. What woke me up was the familiar smell of hops and barley, streaming from a nearby brewery.

Yes, Guinness is all over Dublin. And that’s because it’s home to the icon of Irish Drink. But it wasn’t a deep seated desire for a pint that awoke me directly in front of the gates of Guinness…rather, the smell, permeating through the air. A smell, overwhelmingly powerful and familiar, from a time when I actually worked in a brewery. It fills your nose and pulls at the palette, starting the saliva glands to water, and the feet to shuffle towards the nearest pub you can find. And in Dublin, it’s not hard to find a pub.

Why do I blog this?

As we begin this workshop into the sensory shopping experience, I think it is important to start to analyze how those senses really work. In my Dublin example, we begin to see that smell is powerful, often undervalued, and not completely understood. It has the ability to elicit powerful emotions, love or hate, and it is nearly impossible to control. And it only takes a little bit of odour to fill an entire room (and whisk you off to the pub!)