For all you stylists and mode-ontwerper wannabes, here’s a Crosslab lunchevent ’specially for you. Take note that it takes place on THURSDAY, May 29th.
CrossLab lunchevents Donderdag 29 mei / 12.25-13.15u.
2e inbreiding, Blaak 10
internet geeks & fashion freaks
How to mash up these two and make the world wide web work for YOU
Eveline Kuin (www.styletoday.nl) en Kim Swagemakers (www.streetsister.nl)
zijn allebei ervaren internet geeks & fashion freaks.
Aan de hand van hun persoonlijke digitale snelweg laten ze zien hoe het
internet het leven van een ontwerper of stylist kan veranderen.
Wie zijn hun (mode) iconen? En wie boekt er online succes en waarom? Kortom:
wat is de invloed van internet op de mode industrie en wat heb JIJ er aan?
Eveline Kuin en Kim Swagemakers geven deze dag tevens een workshop voor de
propedeuse mode over streetfashion-blogs, presentatiemogelijkheden op
internet en andere digitale modeverschijnselen.
When I was younger, there was a certain TV character named Madge, who was a sort of Cora (from Mora) in the world of soap…palmolive soap actually. The commercials tried to convince (mostly) women that doing dishes could actually be good for your hands…contrary to popular belief. I’ve found one of the commercials on YouTube and I’ve posted it below:
Why do I blog this?
The experience of soap is context-dependant. Keep in mind in your concept development what the context is. What experiences are you trying to sell that will result in being associated with soap? In this concept, we are selling experiences, not just soap. It is only that the soap will be the carrier of the experience to be recalled at another time.
Though we are now moving forward making maquettes of the concept stores (in groups), I am expecting that you will continue posting research, ideas and inspiration onto your blog in the coming weeks. I expect to see research into soap, soap stores, experiences with soap, etc. But also new media components that you think might be useful in your design assignment. I’ve already put a few of these up in earlier posts.
To start, make sure that the colleagues in your group are listed in your blogroll. This can be done quite easily via your dashboard –>Manage –> Links (add new).
This way, you can all keep in touch with each other by sharing your findings and ideas. That is, after all, what this format is good at.
So we’re all back, refreshed, relaxed, and ready for the next challenge.
Last class we reviewed your presentations and your research, and I gave some feedback. This coming term we are going to execute our concepts in model form and build digital visualizations from them. Many of the concept directions are very interesting, and technically challenging to realize.
BUT THAT IS NOT A PROBLEM!
Our goal is not to solve the technical issues, but to create a strong concept that incorporates an idea of how the technology might work. Our goal is to create a space that triggers the sensory aspects of soap, with no soap in our store. This gives you licence to dream, and be creative. You are proposing technologies and media that most definitely can be used…though I do not expect you to be able to implement and develop the technical solutions yourself.
You are seeking a design and experience solution. Someone else will be doing the technical part if the project is to be realized. Your job is to sell your client (me) that your design concept and direction is worth investing in to implement at a later date.
To give you an idea, I will be showing a quick presentation that I made for NS and Prorail while in Eindhoven regarding a project I developed that uses new media to collect memories and movement of travellers in Amsterdam Centraal. The presentation will help to clarify that I am not asking you to make technical objects, but you are still able to propose them.
Bring some materials for sketching and drawing to the coming classes. Next week I also expect you to be bringing modeling materials (foamcore, glue, knives, images) to help you realize your model. In the coming weeks we will transferring your models into digital format to create our final presentations.
