What’s with the rabbit?
Posted by arno -- CrossLab on March 23, 2008
Not that I am a fan of their product, but this add seems to be addressing what we are talking about in our assignments and on our blogs. Douwe Egbert’s new advertising campaign is called The World of Black.
Do you dare? Blindfolded even? I think they should have done the ad campaign in Dudok, myself…
I’m guessing the white rabbit is a reference to Alice? Or is it a reference to the old fable that I learned in Canada while sitting around the campfire? (oh, and it does work…).
Now that you guys are experts on blindfolded sensory experiences, what do you think? Comments anyone?
